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Come Back Better - PVC Free Signage



In our most recent ‘Killer App’ competition, Hansaprint presented their commitment to tackling the serious issue of the use of PVC in the marketing industry. As a material that accounts for 20 percent of all plastics manufactured worldwide and with devastatingly harmful environmental effects, it is evident that this is a serious issue that the industry needs to tackle. With a return to shops post-lockdown and therefore the increase of production of signage for stores, Hansaprint wanted to welcome you back better. Read on to find out more about the promising solutions to reduce the production of the dubbed ‘poison plastic’ and what Hansaprint are doing to help welcome shoppers back to a greener world. ​ PVC is currently one of the most widely produced plastics, with 40 million tons produced every year, that’s the equivalent to around 40 million cows! It remains such a popular material due to the numerous benefits of its properties, such as its durability and adaptability, with PVC used in signage, flooring, construction and much more. However, PVC has catastrophic consequences on the environment.

PVC contains harmful toxins, such as chlorine-based toxins, that can build up in the air, water and food chains. These toxins have been linked to serious health problems, such as fetal development setbacks, immune system damage and infertility. Furthermore, it is not biodegradable and is very difficult to recycle, with under 1% of PVC produced being recycled.

However, alternatives are available and Hansaprint are working hard to encourage their customers to use these different options. Whilst traditional safer materials can be used to replace PVC, such as clay, glass and ceramics, exciting new alternatives are appearing on the market which provide customers with the same benefits as PVC without the cost to the planet. One of these innovative new solutions to reduce the production of PVC is Paptic Tringa®. Paptic Tringa® is a packaging material made completely of wood fibres from sustainably managed forests. The material is light and thin, whilst also being strong and tear-resistant making it very reusable. This PVC alternative is suitable for producing plastic bags, e-commerce mailers, gift wrap and packaging. And is a great solution for short-term marketing. SB Composite Paperboard is another great alternative to PVC. An 80% wood-based material, this lightweight material remains sturdy with its resistance to cracks making it suitable for 3D construction. It is great for indoor and outdoor use and with a wide variety of thicknesses can be used for a range of rigid products. Additionally, Grafityp has an incredible non-PVC self-adhesive film that can be used for signs, and Floor Appeal Floortex is a PVC-free short to medium term indoor floor graphics sticker. The switch to these alternatives is easy as most can be produced using existing paper converting lines.

Jukka Saariluoma, CEO of Hansaprint, commented on their drive to reduce PVC: “Hansaprint want to encourage the use of these more environmentally sustainable options, which is why we have taken the initiative to offer these alternatives to their customers before offering PVC. Encouragingly we have found that customers are willing to pay a fraction more for these eco-friendly alternatives as protecting the planet is something that is important to them and their consumers. This highlights that these PVC free options are not only great for the planet but also great for business”. ​ For further information on how Hansaprint can help your signage and display material have less environmental impact visit www.hansaprint.fi or contact Tommi Ketola on +35810 542 5802, email him at Tommi.ketola@hansaprint.fi or connect with him on LinkedIn here.

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