Paper wrapping is an exciting development in the marketing industry. It rejects the traditional use of plastic wrapping and instead replaces it with the entire envelope being made of paper. But why should you consider switching to paper wrapping?
Environmental Impact
Over the past few years, the world’s eyes have been drawn to the plastic crisis we are facing. The damaging effect that plastic has on our planet has led to a drive to reduce our reliance on plastics, increasing the demand for paper wrapping. Paper wrapping has a lower environmental impact than plastic making it a sustainable solution to the dilemma of how to make packaging plastic free.
The decomposition rates of plastic wrapping compared to paper wrapping are one of the biggest draws for making the switch. Whilst plastic wrapping can take between 10 to 100 years to degrade, paper can take as little as one month to decompose. Furthermore, plastic is made from non-renewable resources, such as fossil fuels, with an estimated 4% of the world’s oil used for making plastics.[1]
Paper Wrapping is also more efficient than traditional envelopes. Using entirely paper envelopes reduces the plastic used in envelope windows. Additionally, paper wrapping requires no transportation and no storage as it can be made on demand on site. This will remove emissions and costs from delivery and wastage from over ordering. It also helps brands generate campaigns at short notice, with lead times being reduced due to the ability to print “on demand”
Not only is switching to paper wrapping an ethical decision but it is also becoming a legal necessity in a number of markets. Most companies need to eliminate plastic to comply with the ISO 14000 family of standards, which regulate organisations’ negative environmental impacts.
Whilst other options for environmentally sustainable packaging are available, these are much more expensive. For example, bioplastics are more than twice as expensive to use than paper, making them unappealing to organisations looking for an alternative to traditional plastic wrapping without increasing the cost of wrapping.
Marketing Possibilities
When combined with high speed inkjet presses, paper wrapping opens exciting possibilities to personalise not only the documents enclosed but also the wrapping they are delivered in. This will inevitably improve the customer experience by using their name, location and interests to ensure they are presented with marketing they will be interested in.
The increased space to personalise also provides opportunity for advertising revenue. By using this space to advertise special offers from partners the slight increase in cost of paper wrapping will be covered. Furthermore, paper can be personalised both inside and out giving businesses the opportunity to share even more information and offers with their customers.
Success
Paper wrapping has proven to be successful in practice, with many of our CPX members providing clients with fully personalised and environmentally friendly wrapping.
Indeed, the excitement about the possibilities that this dynamic marketing tool provides was recognised in the recent Xplor awards, where Groupe Diffusion Plus won an award for their ”Green Papering” application for Playbac Presse’s Le Petit Quotidien title.
To find out more about this option for your business, please contact your local CPX member.
[1] https://www.ecoenclose.com/Paper-versus-Plastic-and-Bio-Plastic-/